The summit was a meeting point for industry professionals and experts to share and discuss diverse topics in Public Relations ranging from the importance of PR measurement to the tools and methods devised for such measurement. More emphasis was placed on the Internet and social networking phenomena and its impact on PR. Expert panels also discussed the effectiveness of PR campaigns building global brands, sports sponsorship and corporate social responsibility and journalism.
Mazen Nahawi, President - News Group International and Managing Director - Media Watch Middle East, who reflected on the importance of measuring PR and measuring journalistic integrity.
David Rockland, Ketchum, who spoke of how to write and measure communication goals and how to evaluate PR performance in a diversified global holding group, among other things.
The two days proved to be a learning experience for the media students who were able to witness first hand PR professionals openly discussing industry shortcomings, solutions and future trends. The students wish to thank Media Watch and Borouj Consulting for organizing this summit and extending an invitation to the Media students.