Monday, February 25, 2008

SHOOFtv Campus Visit

Maitri (Media Department) interacting with Ms. Mariam from SHOOFtv after the presentation.

SHOOFtv a leading online channel visited MAHE, Dubai Campus to introduce their new competition "SHOOFtv Troops" and to interact with over 60 students from the Department of Media & Communications.

SHOOFtv is a web based channel owned by the Arab Media Group in the UAE. SHOOFtv invites entries and showcases 100% user generated videos from Asia and South Africa giving aspiring directors an opportunity to fame and fortune.

The presentation by the SHOOFtv team included an introduction to SHOOFtv and the concept behind the channel before they elaborated on their new competition the "SHOOFtv Troops".

MAHE Dubai media students with the SHOOFtv team and SHOOF goodie bags after registering for the competition.

Teams consisting of 3-5 members (troops) have to create mini-videos which are rated by viewers online. The team with the highest points at the end of the competition stand a chance to win big. Many MAHE media students registered as Troops and Junior Brand Ambassadors after the presentation for the competition. All registered students were given a bag filled with goodies by the SHOOFtv team.

For more information or to register online, visit their website at

The SHOOFtv team with Dr. Md. Firoz, Chair, Department of Media & Communications (second from the left). ~ Photograph by Joseph John

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